Custom fit Golf Clubs for Grantham
Cleveland Golf are bringing tour standard fitting to golf clubs all over the UK based around a holistic approach to club fitting to ensure that amateur golfers never get that sense of discomfort about their equipment again. The new 'Tech Truck' service will allow club golfers to have their new clubs fitted exactly to their specifications with an experienced, tour standard equipment guru by their side. Customers will also be able to take their new equipment home with them on the day therefore not having to wait around until they can benefit from their new technology- much like the tour pros do.
An example of how Cleveland Golf’s new service can make such a dramatic difference is with the ‘Right Weight’ fitting system. The Launcher’s ‘Ultralite’ total club weight, coupled with an innovative ‘Right Weight’ fitting system designed to match golfers perfectly to a driver, will help every player hit longer, straighter drives. Cleveland Golf’s new Ultralite drivers come in three slightly different models all with different weights designed to match up to people’s various swing speeds from professionals to high handicappers. With the weight of a driver having such an impact on a golfers swing plane this technology is what is beginning to set Cleveland Golf out from the rest, and what is more the club golfer can now try everything out with a tour standard club fitter using the latest GC2 launch monitor to give accurate feedback on demand.
Do you know your
SWING DNA?
Find the perfectly matched shaft in 3 swings
Just ten years ago the most complex shaft choice a serious golfer had to make was ‘Stiff or regular?’ Now the massive growth of custom fitting has thrown up so many options that the average player has more ways to get it wrong than ever.
Faced with this problem, Mizuno has developed a cutting edge technology that takes shaft -fitting to a whole new level. In creating Swing DNA a unique system that identifies the unique blueprint in every swing - Mizuno has addressed the most critical element of the entire custom fitting process.
Specially-created software sifts through the mass of shaft options to select the optimal match, based on Swing DNA recorded by Mizuno’s Shaft Optimizer. What was once a time-consuming and inaccurate process is now one that is immediate, consistent and widely available.
Shaft Optimisation
On traditional custom built sets shaft recommendations were based on the theory that fast swingers required stiff shafts, while everybody else was a regular. Twenty years on the Mizuno range of custom iron shafts has evolved to more than 50 options, with only a few State of the Art Facilities able to take advantage.
“What’s the right shaft? Is the most common question people have when they visit our National Fitting Centres. The development of lightweight steel like the Dynalite Gold XP and Tour promoted shafts like the Project X and KBS means we’ve a lot more tools to work with – but it leaves most people more confused.” Mark Duncombe, European Tour Technician
Mizuno’s new Shaft Optimizer changes everything. A real golf club with specially developed strain gauges and microprocessor, the Shaft Optimiser records the individuals Swing DNA from just 3 real shots. Combined with exclusive Mizuno software the unique DNA is used to narrow down a baffling prospect of more than 50 shafts to the very best match – with 2 back up suggestions to test against.
The Shaft Optimizer is unique in the amount of information it records. Club head speed and tempo might typically determine the ideal flex and weight of the shaft, but with so many variables to consider - weight, flex, kick point, tip softness – much more hard data is required to accurately determine a player's optimum shaft. The Shaft Optimizer also measures shaft toe down, shaft kick angle and release factor readings in order to build up the player’s unique blueprint.
“Identifying the complete Swing DNA Blueprint is hugely important because two players with identical speeds can need completely different shafts to maximise their flight. Players who release the club early, for example, need a different bending profile to those who favour a late hit. Their swing speeds might be the same, they might even need the same flex, but fitting them for the same shaft could be disastrous.”
Theory vs Reality
Mizuno’s (Swing DNA) process incorporates an interchangeable shaft system so that the recommended shaft / head combination can be tested as confirmation.
Offering a choice of head weights – standard, lighter and graphite-weighted each test iron is designed to feel and play exactly like Mizuno’s final production models. To ensure that the extra weight of the specially-made titanium adaptor didn’t impact on the club’s playing properties, 8 grams of mass was removed from the hosel of the test head. Any combination of shaft and head screwed together during the fitting process, will have the weight, feel and performance of a final production iron.
“A player can go to any of Mizuno’s (Swing DNA) Fitting centres around the country and be fit to the perfect shaft within 15 minutes. The fitter can apply their skills to the more constant components– length, lie angle, grip size, knowing that our (Swing DNA) Fitting System will look after the engine if the club – the shaft.” Mark Duncombe
SWING DNA – What’s the blueprint?
Clubhead speed: How fast the clubhead and shaft are moving during the swing.
Tempo: How quickly a player transitions from the backswing to the downswing.
Shaft Toe Down: A measure of the bowing of the shaft in a downward
direction during the downswing.
Shaft Kick Angle: The amount of shaft forward bending during the
downswing motion.
Release Factor: How and when the clubhead and shaft are releasing
during the downswing.
